By implementing a custom abandoned cart strategy using email marketing and social media advertising, we were able to increase Hopcloth's recovery rate from 11% to a 38% in only 30 days.
Increase in recovery rate of abandoned carts
Items added to cart from social media ads in 30 days
Cost per purchase from abandoned cart Facebook ad
Selling shirts for extra beer money may have got a little out of hand.
When Jeff Smith started Hopcloth years ago, he did it to receive some extra money to buy craft beers. However, what began as a hobby, quickly turned into a full-time job in order to fulfill the influx of orders he was receiving. Hopcloth wears their passion. They love beer and are not afraid to call it their hobby; and just like the beer that they drink, they produce high quality, super comfortable shirts.
Growing their total online sales
Hopcloth saw an opportunity to increase their online sales and knew that social media advertising would be a great place to start with building a strategy and get their products in front of the right customers.
Increase "Add to Carts" and build a safety net for sales
You would be amazed at the number of people that window shop online, or as we call it, "screen-shoppers". What do you do to entice those who may be on the fence about the items that they added to their cart?
It's simple. Run retargeting ads on Facebook and Instagram with a discount code to have them come back and complete the order.
Our first objective was to create an advertisement on social media that would drive as many add to carts as possible.
Those who completed their order without a discount were ideal, but whenever someone had cold feet and left Hopcloth's website, they received a 20% off advertisement on Facebook and Instagram to seal the deal.
Remind your customers to close their tab
Hopcloth dramatically improved their abandoned cart recovery rate to ensure they're re-engaging with interested prospects. Did you know that it costs five times as much to attract a new prospect than to stay in front of an existing one? That's why if you have an e-commerce product, it is critical to have this sort of campaign running in the background.
Here is Hopcloth's abandoned cart statistics:
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