In today’s competitive real estate market, getting in front of the right audience at the right time is everything. That’s why more brokerages and real estate professionals are turning to Google Ads to attract buyers, sellers, and investors. But managing Google Ads isn’t a set-it-and-forget-it solution—it requires strategy, testing, and optimization.

That’s where a Google PPC manager for your real estate company comes in. Hiring the right expert can unlock consistent leads and measurable ROI. Hiring the wrong one? It could drain your marketing budget with little to show for it.

Before you choose a partner, ask these four critical questions to make sure you're hiring someone who truly understands PPC advertising for real estate businesses.

1. Do You Specialize in Real Estate PPC Campaigns?

PPC is not universal—especially in real estate. From targeting local zip codes to understanding high-intent search terms, real estate PPC campaigns require a tailored approach.

When you hire a PPC agency for real estate, look for experience with:

• Residential and commercial listings
• Homebuyer lead generation
• Seller-targeted ads
• Geographic and demographic targeting
• Seasonality and inventory-based promotions

Ask for case studies or performance reports that show how the agency has helped other real estate businesses achieve lead generation and sales goals. If they can’t show results in your industry, it’s a red flag.

2. How Will You Allocate and Optimize My Google Ads Budget?

Real estate keywords are among the most competitive on Google. Terms like “homes for sale near me” or “sell my house fast” can cost several dollars per click—sometimes more in urban markets.

An experienced Google PPC manager for a real estate company should:

• Segment your campaigns by audience intent (buyers vs. sellers)
• Use location-based targeting to reach your local market
• Apply smart bidding or manual strategies based on your goals
• Test and refine ad copy, calls to action, and landing pages over time
• Manage negative keywords to avoid wasting spend on irrelevant searches

You’re not just paying for clicks—you’re investing in a system that should return real, qualified leads. Budget allocation should reflect both your short-term goals and long-term growth strategy.

3. How Will You Track Results and Optimize Performance Over Time?

Running PPC ads without tracking is like selling houses in the dark. You need to know what’s working and why—so you can double down or pivot quickly.

A good PPC manager will implement:

• Conversion tracking (calls, form submissions, appointment bookings)
• Google Analytics integration for visitor behavior insights
• CRM tagging to trace which ads generate closings

Make sure you’ll receive regular, easy-to-understand performance reports. Key metrics to look for include:

• Click-through rate (CTR)
• Cost per lead (CPL)
• Conversion rate
• Quality Score
• Impression share vs. competitors

For PPC advertising for real estate businesses, performance optimization isn’t optional—it’s ongoing.

4. Do You Offer Landing Page Support and Ad Extension Strategy?

Many real estate PPC campaigns fail not because of the ads, but because of what happens after someone clicks. The landing page must be fast, mobile-optimized, and focused on a single action—like scheduling a showing or requesting a valuation.

Ask if your PPC manager helps with:

• Designing or advising on landing pages for listings or lead forms
• Running A/B tests for page headlines, visuals, and CTAs
• Using ad extensions (like call buttons, location info, and sitelinks) to boost ad visibility and click-through rates

This is where great PPC turns into great conversion—and that’s the true goal.

Choose a PPC Partner Who Knows Real Estate

Hiring a Google PPC manager for your real estate company isn’t just about managing ads—it’s about creating a lead generation system that works for your local market, listings, and goals. The right partner brings not only technical expertise but industry-specific strategy.

When you hire a PPC agency for real estate, prioritize those who understand how to generate quality leads, track results, and scale your campaigns over time. Your future business growth may depend on it.

Partner With Dippidi—Experts in Real Estate PPC

Looking to generate more leads, increase visibility, and drive ROI with Google Ads? At Dippidi, we specialize in PPC advertising for real estate businesses. Whether you’re trying to attract buyers, sellers, or investors, we build data-driven campaigns designed to convert.

From solo agents to large brokerages, our team has helped real estate professionals across the country grow with smarter, more effective advertising.

👉 Schedule your free consultation with Dippidi today, and let’s craft a PPC strategy tailored to your market, your listings, and your long-term success.