In today’s competitive real estate market, getting in front of the right audience at the right time is everything. That’s why more brokerages and real estate professionals are turning to Google Ads to attract buyers, sellers, and investors. But managing Google Ads isn’t a set-it-and-forget-it solution—it requires strategy, testing, and optimization.
That’s where a Google PPC manager for your real estate company comes in. Hiring the right expert can unlock consistent leads and measurable ROI. Hiring the wrong one? It could drain your marketing budget with little to show for it.
Before you choose a partner, ask these four critical questions to make sure you're hiring someone who truly understands PPC advertising for real estate businesses.
PPC is not universal—especially in real estate. From targeting local zip codes to understanding high-intent search terms, real estate PPC campaigns require a tailored approach.
When you hire a PPC agency for real estate, look for experience with:
Ask for case studies or performance reports that show how the agency has helped other real estate businesses achieve lead generation and sales goals. If they can’t show results in your industry, it’s a red flag.
Real estate keywords are among the most competitive on Google. Terms like “homes for sale near me” or “sell my house fast” can cost several dollars per click—sometimes more in urban markets.
An experienced Google PPC manager for a real estate company should:
You’re not just paying for clicks—you’re investing in a system that should return real, qualified leads. Budget allocation should reflect both your short-term goals and long-term growth strategy.
Running PPC ads without tracking is like selling houses in the dark. You need to know what’s working and why—so you can double down or pivot quickly.
A good PPC manager will implement:
Make sure you’ll receive regular, easy-to-understand performance reports. Key metrics to look for include:
For PPC advertising for real estate businesses, performance optimization isn’t optional—it’s ongoing.
Many real estate PPC campaigns fail not because of the ads, but because of what happens after someone clicks. The landing page must be fast, mobile-optimized, and focused on a single action—like scheduling a showing or requesting a valuation.
Ask if your PPC manager helps with:
This is where great PPC turns into great conversion—and that’s the true goal.
Hiring a Google PPC manager for your real estate company isn’t just about managing ads—it’s about creating a lead generation system that works for your local market, listings, and goals. The right partner brings not only technical expertise but industry-specific strategy.
When you hire a PPC agency for real estate, prioritize those who understand how to generate quality leads, track results, and scale your campaigns over time. Your future business growth may depend on it.
Looking to generate more leads, increase visibility, and drive ROI with Google Ads? At Dippidi, we specialize in PPC advertising for real estate businesses. Whether you’re trying to attract buyers, sellers, or investors, we build data-driven campaigns designed to convert.
From solo agents to large brokerages, our team has helped real estate professionals across the country grow with smarter, more effective advertising.
👉 Schedule your free consultation with Dippidi today, and let’s craft a PPC strategy tailored to your market, your listings, and your long-term success.