As a Realtor, your online reputation speaks volumes before you ever pick up the phone. If you’re facing negative reviews or complaints, taking prompt, strategic action is essential. Here’s how to clean up a bad online reputation for real estate agents quickly and effectively.

1. Audit Your Online Presence

Start by identifying where reviews and mentions of you show up—Google Business Profile, Zillow, Realtor.com, Facebook, and niche platforms. Use tools like Google Alerts, Mention, or Brand24 to monitor your name and brand. Knowing exactly where your reputation lives helps you prioritize.

2. Respond Quickly and Professionally to Negative Feedback

When a negative review appears, don’t ignore it. A calm, empathetic reply shows future clients you care. Acknowledge their concerns, apologize if appropriate, and offer a private channel to resolve the issue. This helps fix negative real estate reviews online, and public responses often reassure prospective leads.

3. Encourage Satisfied Clients to Leave Reviews

One of the best ways to dilute negative feedback is by generating positive reviews. Ask your happiest clients to share their experiences on key platforms. Provide direct links to make the process easy. This ongoing process is a cornerstone of online review management for realtors.

4. Leverage Content Marketing to Boost Credibility

Create blog posts, case studies, or video testimonials that highlight your successes and process. Share them on your website and social media. This opens up more content surfaces, pushing negative mentions lower in search results and helping you clean up bad online reputation for real estate agents via proactive content.

5. Correct Inaccurate or Fake Reviews

If you discover a fake or incorrect review, follow the platform’s guidelines to dispute it. For example, Google and Zillow allow removal of reviews that violate their policies. Be sure to document your case clearly when requesting removals.

6. Showcase Your Professional Credentials

Highlight your designations (e.g., ABR®, CRS®, SRES®), awards, and community involvement across your bio and profiles. Strong credentials build trust—especially important when a few negative reviews creep in.

7. Keep Your Website and Social Media In Step

Regularly update your website with fresh testimonials, real client stories, and new achievements. Active social media profiles with positive engagement can help bury negative reviews. This is key to online review management for realtors.

8. Consider Professional Review Management Services

When time is tight, or your online reputation needs comprehensive care, a reputation management firm can help. They’ll manage review collection, monitor mentions, and even propose legal avenues if defamation is involved.

✅ Why It Matters

• First impressions count: Up to 90% of consumers trust online reviews as much as personal referrals.
• Leads go where trust is strong: Buyers and sellers gravitate toward trusted professionals.
• SEO benefits: Positive content and fresh reviews help improve search visibility.

Want Help Turning Your Online Image Around?

At Dippidi, we specialize in helping real estate professionals like you clean up bad online reputation, fix negative real estate reviews online, and implement scalable online review management for realtors.

Ready to boost your credibility and rebuild trust? Contact Dippidi today, and let’s get your online reputation working for you.