How to Hire the Right PPC Manager for Your Real Estate Business (and Avoid the Common Traps)

In today’s digital-first market, pay-per-click (PPC) advertising can be one of the most powerful tools for growing your real estate business. Done right, it puts you directly in front of high-intent buyers and sellers—right when they’re ready to act. But done wrong? It can be an expensive, frustrating black hole.

If you’re considering bringing in help to manage your campaigns, it’s critical to hire the right PPC agency for real estate, not just any digital marketer with Google Ads access.

This guide will help you make a smart hire, avoid the common traps, and find a PPC partner that truly drives results.

Why PPC Matters in Real Estate Marketing

Let’s be real: most people aren’t scrolling through Facebook or Instagram dreaming about agents. But when someone Googles “Realtor near me” or “homes for sale in [city]”, you want your ad to be front and center.

That’s what makes PPC so powerful—it’s intent-based marketing. You’re targeting people who are actively searching, not just browsing.

But in such a competitive landscape, real estate ad management requires precision. Keywords, bidding strategies, landing pages, budget control—these aren’t “set it and forget it” tasks. Which is why hiring the right PPC manager is key.

5 Signs You Need a Professional PPC Manager

Before we dive into hiring tips, ask yourself:

• Are your ad costs going up, but leads going down?
• Do you feel like you’re guessing with your campaigns?
• Is your follow-up pipeline full of unqualified leads?
• Do you lack the time (or desire) to manage ads yourself?
• Are your competitors outranking you locally?

If you answered yes to any of these, it may be time to hire a PPC agency that specializes in real estate.

How to Hire the Right PPC Agency for Real Estate

Here’s what to look for when evaluating potential PPC partners:

1. Real Estate Experience

Digital marketing is not one-size-fits-all. Ask:

• “Do you work with other agents or brokerages?”
• “Can you show real estate campaign results?”
• “How do you tailor campaigns to local markets?”

An agency that understands real estate ad management will know how to optimize for buyer/seller intent, navigate Fair Housing rules, and generate leads that convert.

2. Transparent Reporting

Avoid agencies that send confusing or vague reports. You deserve:

• Clear metrics (clicks, cost-per-lead, conversion rates)
• Access to ad dashboards
• Regular check-ins with strategy updates

Look for partners who show you exactly what your budget is doing and how it's performing.

3. Strategic Landing Pages

It’s not just about getting clicks—it’s about converting them. Ask if the agency:

• Builds or optimizes landing pages?
• A/B tests headlines, calls-to-action, and forms?
• Connects the funnel to your CRM or lead system?

The best PPC managers don’t just deliver traffic—they deliver results.

4. Google & Meta Ads Certified

A legitimate PPC agency should be certified by the platforms they advertise on. Ask for:

• Google Ads certifications
• Meta (Facebook/Instagram) ad certifications
• Proven experience with retargeting, geo-targeting, and budget optimization

5. No Long-Term Contracts Upfront

Avoid getting locked into 6- or 12-month deals before seeing results. Look for:

• Month-to-month options
• Clear pricing with no hidden fees
• Scalable plans based on your goals

Common Traps to Avoid

When hiring for PPC, steer clear of:

• Generic marketing agencies with no real estate focus
• Agencies that own your ad account (you should always have access and ownership)
• One-size-fits-all campaigns that don’t reflect your market or niche
• “Set it and forget it” shops that only check on your campaign once a month

Your real estate ads deserve more than autopilot.

Final Thoughts: A Great PPC Manager Pays for Themselves

Hiring the right PPC manager isn’t just about saving time—it’s about scaling your real estate business with confidence. With a strategic partner who understands your market, your goals, and your budget, PPC becomes a powerful engine for predictable growth.

Want to skip the guesswork?

At Dippidi, we specialize in real estate ad management that gets real results. Whether you're just getting started with Google Ads or scaling a high-performing campaign, we can help you build a strategy that works—and stick with you every step of the way.

👉 Let’s talk. Schedule your free strategy session at Dippidi.com

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