How to Retarget Website Visitors With Real Estate Ads That Actually Convert

You’ve done the hard part: attracting visitors to your real estate website. But if those visitors leave without taking action—no call, no showing request, no lead form—then your marketing is only doing half the job.

This is where real estate remarketing comes in.

With the power of website retargeting ads, you can bring visitors back to your site, stay top of mind, and ultimately convert more leads into appointments. In this guide, we’ll walk you through how to use retargeting ads that actually get results.

What Is Real Estate Remarketing?

Real estate remarketing refers to the strategy of displaying targeted ads to people who have previously interacted with your website or online content. These are not cold leads. They’ve already shown interest in your services—they just haven’t taken the next step.

Website retargeting ads allow you to reach those individuals again as they browse platforms like:

• Facebook and Instagram
• Google Display Network
• YouTube
• LinkedIn
• Other real estate or news-related websites

The goal is to guide those warm leads back to your site with relevant and timely ad content tailored to their behavior.

Why Website Retargeting Ads Work for Realtors

In real estate, buying or selling a home rarely happens on the first visit to your website. Leads typically require multiple touchpoints before they’re ready to convert.

Retargeting ads help with that by:

• Keeping your brand top of mind
• Re-engaging leads who are already familiar with you
• Offering tailored messaging based on prior behavior
• Lowering your cost per lead by focusing on warm traffic

If a potential buyer looked at a listing or a seller downloaded a home valuation guide, you can retarget them with a message that encourages them to take the next step.

How to Set Up Website Retargeting Ads That Convert

1. Install Tracking Pixels

The first step is to install the Facebook Pixel and/or Google Ads tracking tag on your website. These small snippets of code allow you to track visitor behavior and build custom audiences for your retargeting campaigns.

Dippidi takes care of all technical implementation so you don’t have to worry about setup.

2. Segment Your Website Audiences

To improve performance, segment your audiences based on what pages or content they visited:

• Homepage visitors
• Listing viewers
• Blog readers
• Contact page visitors
• Abandoned lead form submissions

Each of these behaviors represents a different stage in the lead journey, and your ads should reflect that.

3. Develop Targeted, Value-Driven Ads

Your ads should speak directly to your audience’s needs and interests. Best practices include:

• High-quality visuals of homes or neighborhoods
• Clear value offers (e.g., “Get a Free Home Valuation,” “See New Listings”)
• Strong calls to action like “Schedule a Consultation” or “Find Your Dream Home Today”
• Consistent branding to reinforce familiarity

You can also retarget based on property preferences, search behavior, or prior interactions with your social media.

4. Align Your Ads With Lead Intent

Matching your message to a lead’s prior activity increases conversions. For example:

• Someone who viewed listings can be retargeted with similar homes
• A seller who read a market report might see an ad offering a personalized CMA
• A visitor who abandoned your form could see a reminder ad prompting them to finish booking

This level of relevance is what sets great retargeting campaigns apart from average ones.

5. Monitor and Optimize Regularly

Retargeting campaigns are not one-and-done. They require ongoing testing and optimization, including:

• A/B testing ad creatives and copy
• Adjusting audience segments based on performance
• Rotating ads to avoid fatigue
• Tracking cost-per-click (CPC), click-through-rate (CTR), and conversion metrics

At Dippidi, our marketing specialists handle performance tracking and optimization to ensure your campaigns keep delivering results.

How Dippidi Helps Realtors Succeed With Remarketing

Most agents spend time and money generating traffic to their website—then fail to follow up effectively. At Dippidi, we specialize in building and managing high-performing real estate remarketing campaigns designed to re-engage your existing website traffic.

Here’s what we do:

• Set up your tracking pixels and ad accounts
• Segment your traffic into custom audiences
• Write and design compelling ad creatives
• Launch cross-platform campaigns on Google, Facebook, and more
• Optimize weekly to ensure better return on ad spend

We take the guesswork out of website retargeting ads so you can focus on what you do best—serving clients and closing deals.

Turn Website Visitors Into Appointments

Every day, real estate leads visit your website and walk away without taking action. But they don’t have to stay gone.

With the right remarketing strategy, you can bring them back, nurture their interest, and turn those lost visitors into new business.

Schedule a demo with Dippidi today to see how we can help you launch website retargeting ads that actually convert.