In today’s digital-first world, reputation management for real estate agents isn’t just a good idea—it’s essential. Buyers and sellers are searching online before they ever pick up the phone, and what they find can make or break your next deal. From Google reviews to Zillow ratings, every star and testimonial plays a role in how you're perceived—and whether or not you’re hired.

So how can real estate professionals take control of their online presence and increase real estate listings with better reviews? Let’s explore seven proven realtor reputation management strategies to help you build trust, rank higher, and close more listings.

1. Claim and Optimize Your Business Profiles

Before managing your reputation, you need to own it. Claim your profiles on Google Business, Zillow, Realtor.com, Yelp, and Facebook. Use consistent branding, high-quality photos, and accurate business information across every platform.

👉 Pro Tip: Google Business listings are often the first thing clients see. Keeping it current with photos, posts, and updated contact info can boost local SEO and trust.

2. Ask for Reviews—But Be Strategic About It

Don't wait for happy clients to leave reviews—ask for them! But don’t just ask randomly. Build review requests into your post-closing process. Personalize the request and make it as easy as possible with a direct link to your Google or Zillow page.

Automated review requests using Dippidi’s marketing automation tools help agents streamline this process and request feedback while the experience is still fresh in the client’s mind.

3. Respond to Every Review—Yes, Even the Bad Ones

One of the most overlooked realtor reputation management strategies is responding to all reviews. Thank clients for positive feedback and address negative reviews with professionalism and a problem-solving tone.

Buyers and sellers often judge how you’ll handle issues based on how you respond to criticism. A thoughtful reply can actually turn a 3-star review into a listing win.

4. Leverage Video Testimonials for More Impact

Written reviews are powerful—but video adds another layer of authenticity. Ask satisfied clients if they’d be willing to share a 30-second testimonial you can use on social media, your website, and listing presentations.

Pro Tip: Dippidi clients often incorporate these videos into automated follow-up campaigns to build trust and stand out from competing agents.

5. Monitor Your Name Like a Hawk

Set up Google Alerts for your name and brand so you’re notified whenever new mentions pop up online. This helps you stay on top of blog mentions, media stories, or even new reviews.

You can also use Dippidi’s digital tracking tools to monitor your listings, reviews, and social mentions in one centralized dashboard—giving you real-time insights into your online brand health.

6. Showcase Reviews in Your Marketing

Don’t let your glowing reviews collect dust. Feature them on your website, in your listing packets, in email signatures, and across social media. This builds instant credibility with prospects.

Bonus: Highlight neighborhood-specific reviews to show your local expertise and further increase real estate listings with better reviews.

7. Audit Your Digital Presence Monthly

Treat your reputation like your most valuable listing. Perform monthly audits on your profiles, search engine results, and social media mentions. Look for inconsistencies, old branding, outdated bios, or missed opportunities to showcase your success.

Dippidi’s monthly reporting packages offer custom audits of your online footprint, helping you spot weak spots and make data-backed improvements.

Final Thoughts: Your Reputation Is Your Brand

In a saturated market, your online reputation is often your first—and sometimes only—chance to impress a potential client. With the right reputation management for real estate agents, you can stand out from the noise, build trust at scale, and win more listings.

Need help managing your reputation and automating your review strategy?

💬 Dippidi specializes in helping agents build credibility and grow their online footprint—schedule a strategy call today and take control of your reputation.